PILLAR 01
Direct Demand
Website, booking funnel, rate parity, metasearch and CRM.
THE FOURTH KEY AUDIT™
Know what’s working.
Fix what isn’t.
A commercial diagnostic across four pillars and sixteen criteria, with a score, executive summary and 90-day action plan.
HOW IT WORKS
Four steps.
Two weeks.
A consistent commercial diagnostic, tailored to your property and agreed scope.
01 · INTAKE
Understand the property.
Collect the agreed information and identify the priorities for the review.
02 · AUDIT CALL
Ask the right questions.
Work through the commercial picture with your team.
03 · DELIVERABLE
Make the findings clear.
Receive your score, summary, priorities and 90-day plan.
04 · WALKTHROUGH
Agree the next moves.
Review the findings together and clarify the action plan.
THE ESTABLISHED FRAMEWORK
Four pillars.
Sixteen criteria.
PILLAR 02
OTA Performance
Content, visibility, promotions and channel performance.
PILLAR 03
Revenue Optimisation
Rate strategy, inventory, forecasting and channel mix.
PILLAR 04
Operational Efficiency
Technology, vendor selection, integrations and automation.
Illustrative scores only. Your audit creates your own Signature Shape and a clear plan to improve it.
THE DELIVERABLE
A score. A summary.
A 90-day plan.
- Your Fourth Key Score™ across all four pillars, with the sixteen criteria detailed.
- A clear executive summary of the commercial findings.
- Priorities showing what to address first and what can wait.
- A 90-day action plan with responsibilities attached.
- A walkthrough call to discuss the findings and next steps.
Implementation and any wider brand or guest-experience work are scoped separately.
COMMON QUESTIONS
Before you book.
Clear expectations from the start.
How is this different from a vendor strategy call?
This is a paid, vendor-neutral diagnostic with defined deliverables. Recommendations are based on your property rather than the sale of a particular platform.
What does it cost?
The audit starts from USD 2,000. Fit, scope and payment arrangements are confirmed directly before the engagement begins.
Do I need an Advisor retainer afterwards?
No. The audit gives you a plan you can run with your own team. Ongoing support and implementation are optional.
Does it cover all six agency services?
The paid Audit retains its four-pillar commercial framework. Brand, guest experience and reputation projects can be discussed separately and included only through an agreed scope.
YOUR NEXT CHAPTER
Two weeks. Four pillars. A plan.
Start with a discovery conversation to check fit and scope.