FOURTH KEYCREATIVE · COMMERCIALADVISORY & PARTNERSHIPS
A clear commercial diagnostic when you need direction. Senior ongoing support when you need someone to help carry it through.
TWO ESTABLISHED OFFERS
Keep the diagnostic focused, or bring senior support alongside your hotel team.
01 · ONE-OFF DIAGNOSTIC
A full senior commercial review across four pillars and sixteen criteria. A Fourth Key Score™, executive summary and a practical 90-day plan.
Two-week delivery · Walkthrough call included
Explore the audit02 · ONGOING SUPPORT
Fractional senior commercial leadership alongside your team: weekly check-ins, monthly strategic reviews and oversight of pricing, channels, technology and direct demand.
Cadence and commitment agreed around your hotel
Talk about the AdvisorTHE COMMERCIAL FRAMEWORK
The Audit and Advisor retain the established commercial framework. Our broader agency services bring brand, marketing, experience and reputation work around it.
Understand the diagnosticPILLAR 01
Website, booking funnel, rate parity, metasearch and CRM.
PILLAR 02
Content, visibility, promotions and channel performance.
PILLAR 03
Rate strategy, inventory, forecasting and channel mix.
PILLAR 04
Technology, vendor selection, integrations and automation.
THE FOURTH KEY SIGNATURE SHAPE
Our Audit brings four commercial pillars into one Signature Shape: Direct Demand, OTA Performance, Revenue Optimisation and Operational Efficiency.
See where your hotel is strong, where the gaps sit and what to prioritise. Your score comes with a practical 90-day plan, and an advisor on your side if you want help putting it to work.
Explore the Fourth Key Audit™HOW WE ENGAGE
A 30-minute discovery conversation to understand your needs, followed by a clear scope if we are a good fit.
01 · DISCOVER
Understand your goals, existing team and what needs to change.
02 · DEFINE
Confirm deliverables, fees, responsibilities and timing.
03 · WORK TOGETHER
Deliver the diagnostic or establish the support cadence.
04 · REVIEW
Assess progress and decide the right next step.
YOUR NEXT CHAPTER
Let’s find the engagement that fits your property.
ON YOUR SIDE
A quick fix, extra senior hands or a steady partner. We agree the work and keep it focused on your outcome.
01 · BILLABLE HOURS
Quick implementation, a booking journey fix, a system setup or a task that keeps slipping down the list. Scoped hours, agreed before we start.
Tell us what needs doing02 · FRACTIONAL COMMERCIAL
Commercial leadership alongside your team, connecting marketing, direct demand, revenue and technology without a full-time hire.
Explore fractional support03 · THE CLASSIC RETAINER
A trusted partner with time set aside for your hotel. A couple of days a week, or a cadence that fits, to keep decisions and delivery moving.
Discuss a retainerA TRUSTED ADVISOR ON YOUR SIDE
New vendors. New AI tools. Another demo promising to change everything. Hotels have a business to run; keeping up should not become another full-time job.
We do the running for you so you stay at the front. We evaluate products, run RFPs, challenge the pitches and help put the right solution to work.
Vendor-neutral. No vendor commissions. We work for your hotel, with the best outcome as the brief.
Find your trusted advisor